Conference Schedule
December 8-9, 2022 | Phoenix, AZThursday, December 8th
08:00 am
Registration
Please check in with Karen Gehre at the registration table.
08:30 am
Welcome
Welcome to the first annual Higher Ed Con, where this year’s theme is Performance Driven.
Jon Lewis
VP, Brand & Content Strategy
08:45 am
Tools of the Field
How do successful Field Admissions Representatives use the tools we create?
Josh Muecke
Director, Regional Admissions
09:30 AM
Transformational Outreach
Providing transformational support blended learning students.
Matt Druhe
Director, Student Engagement
10:15 am
Exercise
This exercise will challenge you to think quickly and strategically.
10:30 AM
Break
Time to check your phones and grab a drink and a snack.
10:45 am
GTE: Why, How & What
Transforming school tours.
Kevin Cover
VP, Local Campus Admissions
11:30 am
Influencers
How Google is using data to help content partnerships work for performance advertisers.
Andre Veiga
Account Executive / Google
12:30 PM
Lunch
Grab a lunch and try and meet someone new.
1:15 pm
Exercise
If you thought the first exercise was tough, you’re in for a treat.
1:45 pm
Employment Trends
What are the employment trends facing the industries we serve?
Bianca Hopper
Director, Digital Content Strategy
Kevin Naylor
Fixed Operations Director
Ben O'Connor
Regional Service Manager
Rayna Davis
Regional Recruiting Specialist
2:40 pm
Breakout Sessions
2:40 pm
How Data Influences Performance
Don Alava
VP, Analytics & Strategy
2:40 pm
Proactively Prioritizing to Drive Performance
Brian Schubert
Director, Product Marketing
Jeff Tilly
Manager, National Marketing
Marissa Wade
Manager, Product Marketing
2:40 pm
The Evolution of Paid Media:
How And Why It’s Changing
Erik Butler
Director, Marketing & Advertising
Bianca Hopper
Director, Digital Content Strategy
3:30 pm
Break
Time to check your phones and grab a drink and a snack.
3:45 pm
Exercise
Buckle up, because we’re about to make a big impact.
5:20 pm
Closing Remarks
Wrapping up day one of the Higher Ed Con.
Kurt Eddy
VP, Marketing
Friday, December 9th
8:00 am
Registration
8:30 AM
Welcome
Welcome to day two of the Higher Ed Con.
Kurt Eddy
VP, Marketing
8:45 AM
How we can use conversion rate optimization to grow UTI
Shane Brown from Conversion Rate Experts will share how we use a testing mindset and a scientific approach to unlock growth.
Shane Brown
CRO Consultant
9:30 AM
The North Star
Bart Fesperman
Chief Commercial Officer
10:00 AM
Break
Time to check your phones and grab a drink and a snack.
10:15 AM
Exercise
You have exactly one hour to prep your presentation.
11:15 AM
Team Presentations
12:45 PM
Closing Remarks
Wrapping up the first annual Higher Ed Con.
Nicklaus Claus
Chief Gift Giver
Our Sponsors
Thanks to our sponsors for making this event FREE to attend
